Tems‘ Leading Vibe Initiative and Native Instruments released a mini documentary on Thursday (Nov. 6) that follows three female producers in Lagos, Nigeria.
The 72 Hours in Lagos doc follows Saszy Afroshii, TinyBraz and Gbots around the “chaotic” city (as all three women, plus Tems, individually describe the hub) during the inaugural edition of the Leading Vibe Initiative, which “aims to support, connect and amplify the next generation of women in music,” according to the doc. Native Instruments contributes training, mentorship and industry-leading software and hardware.
Tems is also on the Native Instruments artist board, a collective that also includes Alicia Keys, Noah “40” Shebib, Jacob Collier and Ludwig Goransson, among others.
Saszy Afroshii, who’s produced for Fave, Qing Madi and Tiwa Savage, says inspiration strikes anywhere in the midst of Lagos’ hustle and bustle, but opportunities aren’t always that easy to find.
“I think it’s very important for females to support each other. This is an industry that is occupied by males and people think, ‘Ok, this is just a man’s world.’ When you walk into a session and they’re like, ‘So where’s the producer?’ And you’re like, ‘Hi! I’m here,’” she said.
“It’s just trying to shift the mindset of people. Having to go the extra mile because sometimes they don’t give you as much opportunities. So it’s very, very good when you see a female doing something that people really thought, ‘Oh, maybe she can do it.’
Tems launched the Leading Vibe Initiative this past August. She hosted a two-day seminar for approximately 20 women to gain hands-on training, access to world-class tools and connections to industry executives and creatives through a series of workshops, masterclasses and panel discussions.
She also launched the Leading Vibe Initiative in Nairobi, Kenya in September.